Prof. Dr. Pekka Aula

Dr. Pekka Aula is a professor of communication in the Department of Social Research, University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University.

Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula’s current research focuses on the relationships between organizational reputation and contemporary media. Aula’s work concentrates on the social and emotional aspects of reputation and elucidates the digital publicity, such as social media, as a communicative context for reputational dynamics. He is also leading a project that studies the emotional effect of media reputation on digital content consumption by combining communication research methods with psychophysiological measurements.

During 2011-2012 Professor Aula is a visiting scholar at Stanford University.