Advisory Board

M. SALİM KADIBEŞEGİL

PROF. DR. HALUK GÜRGEN

Prof. Dr. Haluk Gürgen is a graduate of Department of Business Administration at Eskişehir Academy of Economics and Commercial Sciences. He received his Ph.D. degree in Communication Sciences from Anadolu University with his thesis entitled “Creative Strategy in Television Advertisements”.Dr. Gürgen conducted studies on his field at San Francisco State University In 1989. He became an associate professor in the field of Communication Arts in 1990 and a professor in 1997. In addition to his numerous projects, and articles published in scientific journals, Dr. Gürgen has authored books as “Advertising and Copywriting”, “Public Relations”, “Public Relations Media and Tools”, “Public Relations Practices and Examples”, and “Communication Quality in Organizations”. He also received “IAA Advertising Diploma” by International Advertising Association by virtue of his academic and practical studies.Prof. Dr. Haluk Gürgen had been an academic member at Anadolu University, Faculty of Communication Sciences, Advertising and Public Relations Department between 1982 and 2006. He served as the Chair of Advertising and Public Relations Department between 1990 and 2006 and as the Vice-Rector of Anadolu University between the years of 1998 and 2005. Dr. Gürgen served as a founding member of the Higher Education institution, “Academic Evaluation and Quality Improvement Commission”.Prof. Dr. Haluk Gürgen joined the Faculty of Communication at Bahçeşehir University in 2006 and served as the dean of the faculty between 2006 and 2014. He is currently working as a professor in the department of public relations at the same faculty.

 

NURAN AKSU

Nuran Aksu graduted from Research&Advertising and Human Psychology from the Istanbul University. Ms. Aksu has more than 20 years experience on market and corporate research, She is one of the pioneers in Turkey on corporate reputation research and leads a number of studies for industry leader corporations. She is the founder and Chair the ZENNA Corporate Brand Research Company where she conducts reputation research of industry leaders. She is one of the founders of RepMan Reputation Research Center and periodically contributes to the center wit annual RESPECT surveys. She is member of the Board of Corporate Responsibility Association of Turkey and among the regular keynote speakers of summits and conferences.

GÜNEŞİN OYA AYDEMİR

Is born in Ankara in 1971. Studied biology at Hacettepe University and worked on ecological modelling during her university years. After she met birdwatchers, stepped into nature conservation issues, surveyed pristine and wild areas of Anatolia. Worked at pioneer natüre conservation NGOs in Turkey, as a coordinator, manager, member of the board. She had an active role in the transformation of Buğday Movement into Buğday Association for Supporting Ecological Living. Moved to Kazdağı region in 2007 with a group of colleagues with an intention of setting up an ecological community. She founded Çamtepe Ecological Living Center together with Victor Ananias and created Yaşam Okulu (Life School) Programme. In 2021 she was one of the founders of Bir Tohum Vakfı (One Seed Foundation) in the same region. She is chairwoman of the foundation as well as curating projects on participatory art, citizen science, ecophilosophy and art of storytelling. She is entertaining, giving speeches, lessons and writing on the topics of nature-human relationship, nature friendly living, sustainable, resilient and regenerative communities both rural and urban and a new paradigm of changing world.
She is an Ashoka fellow as a social enterpreneur since 2003 and one of the strategic consultants of UNDP Country Office CCE (Climate Change and Environment) Portfolio.

 

OLE CHRISTIAN APELAND

Ole Christian Apeland specialize in PR, Reputation Management, Branding, Corporate Communication, Corporate Culture, Values. Also he is board member at Hafslund Strøm at Hafslund and Stand-up Norge. In addition to these he is the CEO at Apeland Informasjon which is leader consultancy firm about reputation management in Norway.

 

PROF. DR. PEKKA AULA

Dr. Pekka Aula is a professor of communication in the Department of Social Research, University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University.Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula’s current research focuses on the relationships between organizational reputation and contemporary media. Aula’s work concentrates on the social and emotional aspects of reputation and elucidates the digital publicity, such as social media, as a communicative context for reputational dynamics. He is also leading a project that studies the emotional effect of media reputation on digital content consumption by combining communication research methods with psychophysiological measurements.During 2011-2012 Professor Aula is a visiting scholar at Stanford University.

 DR. BELGİN BAHAR

Belgin Bahar graduated from Galatasaray University Marketing Communications Master’s program and started to work as a research assistant at the same university, Faculty of Economics and Administrative Sciences, Department of Business Administration in 2009. In 2018, she completed her Ph.D. in the Department of Business Administration at the University of Bordeaux in France. Belgin Bahar works as an Associate Professor in the Department of Business Administration at Galatasaray University and she is the Head of the Department of Organizational Behavior. She lectures courses such as Business Ethics, Entrepreneurship, Management and Organization. She is also Deputy Director of Galatasaray University Business Research Center. Dr. Bahar has various national and international publications on topics such as ethical leadership, corporate social responsibility, corporate reputation management and sustainability.

 DR. SERTAÇ DOĞANAY

He is a lecturer, speaker and new generation broadcaster working on technology communications and sustainability communications.
He was graduated from Istanbul Medical Faculty. With 10 years of experience in the pharmaceutical industry; he has held positions as brand manager, corporate communications manager, marketing manager and marketing sales director.
Between 2013-2018, he gave digital marketing communications lectures as an MBA lecturer at Yeditepe University.
He has been giving “Technology Communications” lectures at Kadir Has University as of 2019 Spring semester.
As of 2021, he has been working as a board member of Boğaziçi University Social Media Lab Center.
As of 2018, he has been working as a member of the advisory board of Boğaziçi University Management Information Systems – Cyber Security Center.
He is the professional mentor of Yenibirlider Association.
He is a member of the advisory board of REPMAN Reputation Research Center, Corporate Social Responsibility Association of Turkey, Turkey Training and Development Platform (TEGEP), Sustainable Brands Turkey and Yeşilist, Turkey’s first green guide and sustainable living platform.

 

 

SERKAN ELDEN

Serkan A. Elden has 25 years of experience in global markets as a Strategic Advisor, an Investment Manager, a Public Speaker and a Corporate Executive. He is reputed for his pioneering and advocating role in establishing “Good Governance as a value-driver of Institutions” in emerging markets. 12 years with the US$ 750 billion assets-under-management business AIG Investments, last as a Managing Director of the global alternative investments business, he was on the Management Committee for emerging markets, including Turkey, the Middle East, Russia, Central Asia, the Caspian Region and Africa. As AIG’s CEO & President for the private equity business & fundraising in Eurasia & the Middle East, he built a pioneering reputation with a successful track-record, particularly for the expertise he accumulated on Eurasia at large and the Caspian Region since the mid-90’s. Between 2009 and 2013, he became one of the global equity partners of the US$88 billion third-party asset management business of AIG in its spin-out (as Pinebridge Investments) to Richard Li’s Pacific Century Group (Hong Kong).
Elden currently leads Capitalinka Investments (www.capitalinka.com), a U.S.-based global investment management & strategic advisory firm, assisting international investors & corporations, family offices, education institutions & foundations, governments & multilateral organizations, in establishing and executing growth strategies and investments. As strategic advisors, independent trustees & board members and investment managers, Elden and his team work with these institutions in building and sustaining governance in their business portfolios, building and executing global strategies for endowment and investment management, establishing and managing joint ventures, reaching out to capital markets, designing and executing growth-to-exit strategies. He and his colleagues at Capitalinka also lead a portfolio of businesses, including Investimenta, an education & destination marketing strategy business, Energylinka, an emerging global energy merchant banking & strategic advisory business and Afrikalinka, an Africa-focused strategic advisory business.
A Rotary International Peace Award winner with his Peace Letter to Presidents Reagan and Gorbachev in 1986 and a holder of 2015 Kazakhstan Medal of Honor for contributions to Economic and Financial Markets development of the country for 20 years, he recently published “From Baghdad to Boardrooms”, the family memoirs of Ezra Khedouri Zilkha about the first privately owned banking system in the Ottoman Middle East created in the late 19th and early 20th centuries. He was honored by the Ditchley Foundation (Oxford) as a “Central Asia Panel Member” and by the American-Turkish Society (New York) as a Young Society Leader, where he now chairs the global board of YSL-Next… Elden also distributes his global affairs, investment environment related opinions and notes under Investimenta Notes. Holding an MBA from the University of North Carolina and a BSc in Electronics Engineering from Hacettepe University, Elden speaks English and Turkish (native) fluently while he has a command and understanding of various Eurasian languages and dialects, including Russian. Elden calls himself a “global citizen with a mailbox in Connecticut” with ancestor roots to the Caspian region, for which he and his wife, Nesko, are proud to have created a Caspian Sea in the family, with their son named after the Caspian (Hazar) and their daughter named after the Sea (Deniz).
Elden’s full background is available at: www.linkedin.com/in/serkanelden–

JOUNI HEINONEN

Jouni Heinonen is board professional and management consultant in Rohjeta Advisors.Jouni is experienced professional services business leader and entrepreneur for more than 20 years. He is one of the leading advisors in reputation management in Europe.He is also a co-founder of Pohjoisranta Burson-Marsteller, established in 1995, and acted as the company’s CEO for 18 years. Pohjoisranta was Burson-Marsteller’s exclusive affiliate in Finland from 2006, before becoming a majority-owned office in 2012. PBM is one of the leading communications agency of the country. From 2012-2016 Jouni was a Member of the Burson-Marsteller’s EMEA leadership Team. He was also Chair of the Burson-Marsteller’s Change & Organisational Performance practice in EMEA from 2012-2014.Jouni is a popular lecturer and trainer. He has trained hundreds of people from the top management to blue collar in Finland and abroad. He has also lectured reputation management at the University of Helsinki. He is the co-author of four books about reputation management. His latest book, The Reputable Firm – How Digitalization of Communication Is Revolutionizing Reputation Management was published in 2016 by Springer.Jouni is currently a Board Member in a private equity company, Juuri Partners, in a wealth management and consulting company Wallstreet Financial Services, and in a leading Finnish printing house, Erweko Oy. He is also a member of the Advisory Board of CV Group Oy, a management consultancy focusing on Board competence development and executive search. Further, he has been a Board member of the Finnish Association of Communications Agencies and Finnish Association of Communicators.Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications. Currently, he is accomplishing eMBA in Henley Business School.

 

MUHTEREM İLGÜNER

Muhterem İlgüner is Turkey’s most prominent brand strategist and practitioner and has pioneered the introduction of brand naming, place branding and brand valuation exercises to Turkey. He established Brand Finance Turkey in 2007, and since then has managed the Turkey 100 ranking and report as well as the Metropol Turkey 30, our study of the most valuable and strongest metropol city brands of Turkey, first launched in 2019. Muhterem İlgüner has spoken in over 30 cities on the subject of branding as well as making multiple TV interview appearances. His articles have been published across a wide variety of newspapers and magazines. He has written 5 books in his field of interest: Marka Yaratma ve Yaşatmanın Altın Kuralları (2005); Marka Şehir (2011); Marka Değeri (2013); Derinliğine Marka (2015); and Değer Yaratmak (2019).–

 

 

PROF. MERVYN E. KING

Mervyn King is Director of the Global Reporting Initiative in Amsterdam as well as Director of the Association of Business Administrators of South Africa. King is Director of Strate and a Director of Brait Societe Anonyme in Luxembourg.

 

 

SERDAR KUZULOĞLU

1995 yılında çocukluk hayali olan medya dünyasına adım attı. Gazete, dergi, web, radyo ve televizyonlarda teknoloji ve trendleri aktardı. Halen kurucularından olduğu İstanbul Bilgi Üniversitesi yüksek lisans programı Next Academy’de ders vermekte, teknoloji ve trendlere yönelik içerik üretmekte ve bu kapsamda konferanslarda konuşmalar yapmaktadır.

 

JONATHAN LOW

Jon is a Partner and Co-founder of Predictiv Consulting and PredictivAsia. Predictiv assists corporations, government agencies, startups and not-for-profits improve management performance, organizational effectiveness, marketing and strategy. Predictiv has particular expertise in evaluating the impact on financial results of strategy execution, reputation, organizational effectiveness, brand, innovation and post-merger integration. Clients have included Southwest Air, Pfizer, Major League Baseball, Petrobras, General Motors, UPS, Visa, United Technologies, Trump Holdings, Chevron, the US Joint Chiefs of Staff, Novartis.Earlier in his career, Jon took a leave of absence from the investment firm High Street Associates to serve as Deputy Assistant Secretary of Labor for Work and Technology Policy. Jon served on the SEC Steering Committee on the Future of Accounting and Financial Reporting, the Conference Board Working Group on Corporate Performance and represented the U.S. Government at the inaugural OECD Global Conference on Corporate Governance.Prior to founding Predictiv, Jon was a Senior Fellow at Cap Gemini Ernst & Young’s Center for Business Innovation. Under his leadership, CGEY produced major business strategy reports including Measures That Matter, Success Factors in the IPO Transformation Process and The Value Creation Index. He organized and co-hosted with Forbes ASAP an annual conference entitled Measuring the Future.Jon has served in a number of positions related to his work such as Co-Chair for Strategic Organizational Issues of The Brookings Institution’s Task Force on Intangible Sources of Value. He has presented his finding to the US Securities and Exchange Commission, the Financial Accounting Standards Board, the European Commission, Chinese Ministry of Technology and the New York Federal Reserve Bank.His work has appeared in Forbes, the Wall Street Journal, Harvard Management Update, New York Times and Business Week. Jon has appeared on ABC, CNN, CNBC, PBS and other electronic media. He was co-editor of Enterprise Value in the Knowledge Economy, a joint publication of the OECD and Ernst & Young in 1997. He co-authored the book Invisible Advantage, published by Perseus Press in 2002. He has contributed chapters to Business Power; Creating New Wealth from IP Assets (Wiley, 2007), From Assets to Profits (Wiley 2009) Intangibles in the Integrated Report (Bocconi, 2013). He blogs for The Low-Down.Jon currently serves as a Director of American Public Media Group; a member of the Advisory Committee to the Baccalaureate Degree Program at Palm Beach State College, chair of the Bowdoin College Parents Executive Committee; a Director of IPTI, a research and innovation NGO in Brazil; a Faculty member of the Reputation Institute Management Training Program; a member of the Advisory Board of The Center for the Living City; a member of the Advisory Board of the RepMan reputation research center in Turkey and an Executive Committee member of the Palm Beach County Ethics Initiative. He is a graduate of Dartmouth College and Yale University’s School of Management.