Edelman Trust Barometer, 2012 Global Report
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Read more2000’li yıllara şirket skandalları damgasını vurdu. İş dünyasının titanikleri sahtekarlık, dolandırıcılık, bilanço oyunları nedeniyle buzdağlarına çarptılar ve tarih sahnesinden yok
Read moreThe 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, Ronald J. Alsop, Ron Alsop
Read moreReputation Management: The Key to Successful Public Relations and Corporate Communication, John Doorley, Helio Fred Garcia
Read moreReputation: Realizing Value from the Corporate Image, Charles J. Fombrun
Read moreThe Future of Reputation: Gossip, Rumor, and Privacy on the Internet, Daniel J. Solove
Read moreBuilding Web Reputation Systems, Randy Farmer , Bryce Glass
Read morePeople Will Talk: The Surprising Science of Reputation,John Whitfield
Read moreReputation Rules: Strategies for Building Your Company’s Most valuable Asset, Daniel Diermeier
Read moreEnhancing purchasing’s strategic reputation: evidence and recommendations for future research.: An article from: Journal of Supply Chain Management, Daniel J.
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