Articles – RepMan

How do brands up their reputation during a pandemic?

The ongoing pandemic has not only accelerated the digitization and technological advancements but has also changed the outlook of the

By, Belgin Bahar, PhD. Galatasaray University, Istanbul, Turkey, published at OPUS (*) EXTENDED ABSTRACT Today, due to the

Lessons from the Prof. Michael Porter’s Monitor Bankrupcy! 1) Always protect your REPUTATION [maintain ethics/integrity]; 2) Don’t let PRIDE and

Reputations continue to be major drivers of corporate value in the UK. As of January 2018, they were responsible for